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McMinnville · Willamette Valley

Hi, I'm Greg.
I fix winery tech.

Tasting room, cellar, vineyard, office — one call covers it. Local tech help for Willamette Valley wineries, from someone who shows up in person.

Call 408-656-9146 See what I do

— What I do for wineries —

Eight ways I keep your winery running

From the bar to the barrel room to the back office. If it has a screen, a chip, or a network cable, I can help.

01

Tasting Room & DTC

POS (Commerce7, WineDirect, Square), reservations (Tock, Tripleseat), guest Wi-Fi, card readers, receipt printers — everything that keeps the bar running.

02

Wine Club & E-commerce

Wine club platforms, online stores, shipping compliance (ShipCompliant), and email marketing (Klaviyo, Mailchimp) — set up clean and kept that way.

03

Production & Cellar

Inventory and lot tracking (InnoVint, Vintrace), TTB reporting workflows, barcode systems, lab data, and label printing.

04

Vineyard & IoT

Tank temperature monitoring, fermentation sensors, soil moisture, weather stations, irrigation control. Off-the-shelf or custom-built.

05

IT Infrastructure

Networking across buildings, Wi-Fi that holds up through stone and metal, Microsoft 365 / Google Workspace, cloud backup, and disaster recovery.

06

Security Systems

Cameras for the crush pad, barrel room, and tasting room. Alarms, access control, and remote monitoring you can check from your phone.

07

Day-to-Day Support

Mac & PC fixes, printer fights, new-hire onboarding (accounts and devices), and on-call retainer plans for steady help.

08

Servers, Apps & Embedded

Server maintenance, custom mobile apps, embedded systems, web applications — built when off-the-shelf doesn't quite fit.

Something else broken? Just ask. I'll take a look.

— What we're building —

Products in the works

Alongside the service work, Barrel & Byte is building software made specifically for the wine industry.

PRODUCT 01

Wine Club Application

A unified platform for members to manage their wine club memberships across multiple wineries. Unified billing, unified login, syncs with your winery CMS, and white-labelable for the App Store.

PRODUCT 02

Winery Reviews Site

A map-first winery search and review platform. GeoJSON AVA shapes, terroir overlays (soil, elevation, sun, rainfall), and search by location-based attributes — winemaker, vine type, region, and more.

EVENT

Mac Tech Happy Hour

A monthly meetup hosted by Barrel & Byte exploring the intersection of technology and wine. Open to anyone curious about how the two worlds overlap.

Other projects → www.greglarrenaga.com

— About —

Local. On call.
The person who answers
is the person who shows up.

Barrel & Byte is a one-person technology shop based in McMinnville, in the heart of Willamette Valley wine country. I work directly with winery owners, tasting room managers, and winemakers — the people doing the work — without a help desk in another time zone or a stack of tickets between us.

If you call, I answer. If you need someone on-site, I drive over. And if the problem doesn't have an off-the-shelf fix, I'll build one.

Greg — McMinnville, OR

— Common questions —

Things wineries usually ask

Who does Barrel & Byte work with?

Wineries, vineyards, and tasting rooms in the Willamette Valley — mostly small and mid-sized operations where the owner, GM, or winemaker is the one calling. If you have a tasting bar, a barrel room, a vineyard block, or all three, I can help.

Do you work with Commerce7, WineDirect, Tock, ShipCompliant, or other winery platforms?

Yes — those are the platforms most Willamette Valley wineries are already running, and I work with all of them. I can set them up, integrate them with each other, fix what's broken, or help you decide which one to switch to.

Do you travel to vineyards outside McMinnville?

Yes. I serve all of the Willamette Valley wine region — Yamhill, Polk, Washington, Marion, Benton, and Linn counties. McMinnville is home base, but I drive out to vineyards regularly.

What's your response time for urgent issues?

Same day for anything that's stopping the bar from taking cards or shipping orders. I'm one person, not a help desk in another time zone — when you call, you get me.

Can you build custom software, or only configure existing tools?

Both. A lot of winery work is configuring existing platforms (POS, club software, e-commerce) the right way. But when off-the-shelf doesn't fit — a vineyard sensor dashboard, an internal app, a custom integration — I build that too.

Do you do one-off projects or ongoing support?

Both. Some clients have me on retainer for steady on-call help; others bring me in for one project (new POS install, network rebuild, custom app build) and we go from there. First conversation is free either way.

How do you price your work?

Honestly: it depends on the job — distance, effort, and how urgent it is all factor in. Pricing is fair. I'm not in the business of starving, and neither should my clients be. You'll have a clear estimate before any work starts.

— Get in touch —

Let's talk about your winery

First call is free. Tell me what's broken, what's slow, or what you wish existed.

Direct

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